IAB UK, the UK’s industry body for digital advertising, and video game advertising and monetisation platform Bidstack have announced the creation of the Gaming & Esports Advertising Framework.
The framework will provide a standardised set of defined terms relating to gaming and advertising, aimed at improving communications and interactions across the advertising supply chain in the fast-growing industry.
Per an official IAB UK blog post, the framework is designed for use by anyone buying, selling, or interested in the purchase of gaming advertisements, with an emphasis on use for brands, agencies, and publishers.