Gaming peripherals company HyperX has announced a partnership with simulation racing team Red Bull Racing Esports.
The deal will see the company become Red Bull Racing Esports’ official peripheral partner. Moreover, HyperX’s logo will be featured on the in-game liveries of Red Bull’s cars.
Other aspects of the partnership will see Red Bull’s drivers equipped with a range of HyperX peripherals as well as its branding appearing on the team’s kit, which is being manufactured by Danish sportswear brand hummel.
Paul Leaman, Vice President at HyperX EMEA, spoke on the deal in a release: “Red Bull has been a longstanding partner of HyperX, whether running LIVE arena tournaments or competitions, so it was a natural progression to expand our partnership to include sponsorship of the Red Bull Racing Esports team.