HyperX, a maker of memory chips and other hardware for the video game market, announced a partnership on Wednesday with University of Kentucky Wildcats All-American basketball player and top NBA draft prospect De’Aaron Fox.
If that sounds strange to you — it’s not. Fox is an avid gamer who counts NBA 2K, Call of Duty, Dragon Ball Z, Need for Speed, Madden, UFC and Clash Royale among his favorite titles.
“I’m as passionate about gaming as I am basketball and thrilled to be a part of the HyperX team,” Fox said in a statement.
HyperX, a division of Kingston Technology Company, said Fox will serve as an ambassador for the company, promoting the comfort and audio quality of its gaming headsets.