Indoor rowing machine Hydrow announced it has received a $20 million growth investment led by private equity firm L Catterton. The investment will enable Hydrow to sell its connected fitness rower to consumers across the U.S.
Hydrow allows users to row at home while watching live or on-demand workouts on a 22-inch touchscreen HD TV that is attached to the rowing machine. Live workouts are conducted by professional rowers, some of whom compete for the U.S. national team, and are streamed from locations such as the Hudson or Charles rivers. Hydrow’s computer-controlled resistance can continuously adjust to a rower’s current fitness level.