Paris-based creative advertising agency Hurrah has launched its own production house, fronted by former Louis Vuitton producer Varick Loyer.
Hurrah.studio has been founded in an effort to “elevate production standards for content in esports and gaming.”
Loyer is no stranger to the esports industry, having worked on the partnership between Riot Games and Louis Vuitton ahead of the League of Legends World Championship last year.
Mathieu Lacrouts, CEO of Hurrah Group, commented on the venture in a release: “Moving from one company to two after five years is crucial to continue to create the greatest branded content we can, for esports fans and gamers.