When Hulu launched its live television service last May, the aim was to provide users with the two genres of programming most cord-cutters felt were lacking among the available offerings: news and sports, the content that most quickly loses its appeal when viewed on demand.
For major sporting events, such as the ongoing Winter Olympics in PyeongChang, Korea, Hulu has created a curated experience in which viewers can select their favorite events and access the coverage through a special Winter Olympics tabs on the homepage for live competition and for highlights. This furthers Hulu’s ethos of being responsive to each viewer’s individual interests.