According to a report by the National Science Foundation, women only made up 29% of the labor force in science and engineering fields in 2013. While the gender gap in STEM is widely discussed, Stacey Burr of Adidas represents one area in which women are thriving in STEM: Wearable technology.
Burr founded Textronics, a smart clothing start-up before Adidas acquired the company. She then worked on the “miCoach” interactive training system at Adidas as the general manager of Adidas digital sports. Burr spoke to SportTechie about why she thinks women shine in wearables and the role sports play in her job.