Fans will have more options to stream Sunday night’s Super Bowl LIII than in any other year without the need to authenticate a cable subscription.
A change in NFL media policy before the season allows anyone with a smartphone to stream games available in his or her market. CBS is broadcasting the Patriots-Rams matchup, and that feed will be available on linear TV and on streaming via the CBS Sports, CBS All Access, Yahoo Sports, and NFL apps.
Digital marketing agency Adtaxi projects a 160-percent increase in Super Bowl streaming viewership this season compared to last year.