In December of 2015, the Dallas Mavericks and local startup Tixsee announced a unique 3-year partnership with the goal of providing fans with an engaging ticket buying experience. After debuting its product the following January, Tixsee has now been able to integrate its technology with the Mavericks’ existing ticket partner, Ticketmaster. This development allows fans to view available seats and purchase tickets directly from the team’s website. The Mavericks also became the first professional sports franchise to deploy Tixsee’s software with a 360- degree panoramic virtual tour powered by Google Street View.
“Tixsee gives people more of an immersive, authentic experience when buying tickets,” said Co-founder and CEO, Brett Dowling.