NEW YORK — It’s a rock concert and country music show mixed in with some circus and pyrotechnic theatrics.
Professional Bull Riders, which now falls underneath the WME/IMG umbrella following its acquisition in 2015, came to Madison Square Garden earlier this year with its Built Ford Tough Series.
SportTechie had a chance to tour with Jon Sager, PBR Senior Vice President of Information Technology, to gain a sense of some of the technical aspects of the sports property but also to understand how the operation works behind-the-scenes.
Sager, who has been with the PBR since 2011, called it a “blend between old school technology and new school technology.