Imagine if you could make microtransactions betting on pitch outcomes at Oakland A's games? (Jason O. Watson/Getty Images)
Major League Baseball and the National Hockey League are in the process of figuring out unique ways to tell stories, and potentially even one day fuel sports betting microtransactions, using real-time data collected from players during games.
MLB has already had an optical tracking system in place for a few years, while the NHL has plans to roll out its new player-and-puck tracking technology league-wide starting next season. Both leagues hope to use data to propel new fan experiences that they hope will interest both new and existing fans.