The National Hockey League introduced many new technological features at the World Cup of Hockey 2016. In addition to player and puck tracking, the NHL utilized digitally enhanced dasherboards (DED). To do this, the NHL retained Supponor to create the augmented reality dasherboards. Through Supponor, the dasherboards feature digital ads that are TV-visible. However, fans attending live games, will see standard dasherboard advertising.
Very excited to be working with @NHL at the great technology innovation that is the World Cup of Hockey #WCH2016 https://t.