The Chicago Fire harnessed the force on May the Fourth this year with a Star Wars inspired Vine. The six second clip was looped just short of a million times and reached over 300,000 people.
The video was part of a continued effort to engage fans on social media and make them feel they are part of the club.
“The Vine started about a month ago when I went to our team of communicators, marketers and graphic designers and threw out the idea,” Scott Hammer, director of digital media and communications for the Chicago Fire told us in a phone interview.