Los Angeles is in a unique position to host the 2028 Summer Olympics, according to Casey Wasserman, because of its seat in the capital of entertainment and technology in the United States. But with 11 years to prepare for the Games, what role will current and emerging technologies play?
Wasserman, the founder and CEO of Wasserman Media Group, and the chairman of L.A.’s Olympic bid, has some ideas.
“To think about an Olympic Games in Los Angeles where you’re gonna have 12 million people, and the ability to use technology to make the experience for those 12 million people, the experience for the athletes, the experience for the family, infinitely better is meaningful,” Wasserman said at AT&T Shape in Los Angeles.