VAIL, COLORADO – At the Burton US Open Snowboarding Championships, Red Bull TV is diversifying its content to fit the needs of an audience accustomed to multiple viewing options. For the traditionalists, there’s the standard broadcast on FOX Sports 2. For cord-cutters angling for the feel of a standard broadcast, Red Bull TV streams the action on Burton’s website and on its own channel. And for streamers who want more engagement, the company airs its content on Facebook Watch, where viewers can provide commentary in real time. The diversification forces Red Bull’s production team to stay in the present while simultaneously looking towards the future.
How Red Bull TV Diversifies Content To Fit Different Platforms
