In 2014, American Airlines Center CEO Craig Courson was looking for a way to digitize his customers’ experiences. He wanted to track payments, to accept credit card transactions, and to connect the journey of venue attendees from the parking lot through the entry gates and beyond. To do all that, Courson turned to a local Dallas startup called ParkHub.
The home of the NBA’s Dallas Mavericks and NHL’s Dallas Stars provided ticketing through Ticketmaster, but pre-purchased parking came in the form of tearable strips at the bottom of parking passes bundled with season tickets. Most fans paid cash for parking on game day.