After last May’s Supreme Court repeal of PASPA, NBC Sports Group boss Mark Lazarus asked content strategy EVP David Preschlack to investigate ways for the network to get involved in sports betting. Less than a year later, NBC has launched a free-to-play gaming app, experimented with betting-themed NBA broadcasts on two of its regional sports networks, produced betting-focused digital content, and begun accepting betting-related advertisements.
“At a high level, at NBC Sports, we like to fashion ourselves as a well-funded startup. There continues to be an entrepreneurial spirit within our organization,” Preschlack said, adding: “We’re trying to be as ambitious and active as possible, and we’ve explored every avenue to participate in the space.