Last month, soccer fans in the U.K. were introduced to the “Jeff Bot”, a new chatbot to mimic Sky Sports’ irrepressible Jeff Stelling, host of its wildly popular Soccer Saturday show. Within a day of its launch it had already achieved 10,000 signups, with the average user sending 35 messages.
“The engagement and retention we are seeing from the Jeff Bot are amazing,” said Alex Beckman, Founder and CEO of GameOn, a fan-focused mobile engagement platform that built the Jeff Bot. “This founding team has been in the user experience and app building market for almost 10 years and we have never seen anything like it.