In Fox Sports’ new studio in Charlotte, N.C., engines roar as race cars zoom across the floor. Technology is allowing the network’s hosts to bring 3D replicas of racetracks to TV screens, and to put viewers inside the action.
Back in February, Fox debuted a new set dedicated to its NASCAR coverage for the 2019 season. To power the graphics for its new augmented reality broadcast experience, the network reached out to video game developer Epic Games. The company’s Unreal Engine is the same software behind Fortnite, the video game turned cultural phenomenon that helped Epic bank $3 billion in profit in 2018.