With Super Bowl LI in Houston less than three days away, we wanted to examine the Twitter followers of both the New England Patriots and Atlanta Falcons.
How do the Falcons and Patriots’ Twitter followers stack up against each other, which categories do they fall into, what other accounts do they follow and how do they compare to the rest of Twitter?
SportTechie worked with Affinio, a data science platform that reveals how audiences segment into naturally forming interest-based communities, to analyze the types of fans which follow both accounts.
Below is a breakdown of the 14 cluster segments of Falcons fans who follow the team on Twitter.