How Did Twitter, NFL Perform In First Live Streaming Deal?

Landover, MD - September 12, 2016 - FedExField: Ben Roethlisberger (7) of the Pittsburgh Steelers during a regular season Monday Night Football game (Photo by Phil Ellsworth / ESPN Images)Last month, the NFL and Twitter capped off the first live streaming deal between a major U.S. professional league and social media platform. The 10-game package spread over 2016 saw Twitter “pleased” at the season’s midpoint while it also reported that 70 percent of the live streaming audience was under the age of 35 after five games.

Yes, Twitter passed its inaugural broadcast test on Sept. 15 between the New York Jets and Buffalo Bills, reaching 2.3 million viewers between the pregame and game itself. But…