When comparing esports and dating apps, the connection between the two is not immediately apparent. However, since 2018 a lot of companies within the space, such as Bumble and Tinder, have made a move into the esports industry.
In many of these cases, the partnerships included limited-edition content, special events and rewards for dating app users who are also interested in gaming and esports. The potential is evidently there, but why now?
It comes as no surprise that people nowadays have almost completely adopted smartphones into their daily lives and are more digitally connected than ever.