How Bumble is helping change gender dynamics in esports

When comparing esports and dating apps, the connection between the two is not immediately apparent. However, since 2018 a lot of companies within the space, such as Bumble and Tinder, have made a move into the esports industry.

In many of these cases, the partnerships included limited-edition content, special events and rewards for dating app users who are also interested in gaming and esports. The potential is evidently there, but why now?

Image credit: PexelsIt comes as no surprise that people nowadays have almost completely adopted smartphones into their daily lives and are more digitally connected than ever. Moreover, there has been a growing interest in mobile gaming which has emerged as…