A case study featuring Neosurf covering the strategy, tactics and principles of a brand making the successful transition to becoming endemic.
Esports and gaming are increasingly attractive to many businesses especially given the exponential increases in participation and viewership which have been accelerated by the current pandemic. Combine this with disruption to traditional sports, an audience looking for more entertainment and escapism, and a lack of traditional opportunities for brands to connect with them, and esports are looking very appealing right now.
The challenge, however, for many businesses is one of relevance. Most smart CMOs out know that you cannot simply slap your logo on something and expect to see sales flood in.