It’s no secret that revenue from sponsorships makes up a considerable chunk of the esports industry’s economy.
In July, esports analytics provider Newzoo estimated that sponsorships would generate almost 60 percent of the industry’s revenue, and today their significance is probably as prevalent as it ever has been before – with the cancellation of live events that would be ticketed or otherwise used as a vehicle to sell merchandise.
Whilst the majority of sponsorship deals concern esports events and competitive organisations, a growing number of professional players and content creators are beginning to access endorsement deals. Although the process of securing sponsorships has traditionally been achieved through marketing or talent agencies, Athlane – a sponsorship platform backed by Tyler “Ninja” Blevins and Jonathan Kraft – has plans to simplify sponsorships for professional players and content creators alike.