How Amazon Has Fueled Real-Time Statistics for MLB, the NFL

Justin Burks, director of sports marketing and strategic programs at AWS, presents at Horizon Summit. (Courtesy of the San Francisco 49ers)The scene is familiar to anyone who has ever watch a baseball game: A batter is inching his way from first base, slowly, slowly. The pitcher sees him and fakes a throw, sending the batter scuttling back to his safe position. Moments later, the batter begins to inch his way out again, further, further. Then he breaks into a run, steals and slides safely into second base.

Now, though, fans tuning into a stream of a game can hear MLB broadcast partners analyze the probability that a runner will be able to successfully steal. MLB and its partner Amazon Web…