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How AFL’s Collingwood Expanded Data Storage And Analysis Capabilities

Related Topics: Collingwood Football Club

Collingwood Football Club of the Australian Football League has started using Pure Storage’s FlashArray//M system in a VMware vSphere environment, giving it a data platform to analyze a variety of player performance-based information in real-time.

Using on-field sensors, the club monitors kicks, marks, handballs and scoring sources for each team on the field. After matches, Collingwood is able to quickly create custom reports that provide analysis on player performance improvement and outline the game plan for the next game. The player information is provided by analytics partner Champion Data.

“With the modern game, we need answers in real time,” Collingwood Operations Manager Marcus Wagner told The Australian.