Compared to other top European soccer leagues, Italy’s teams are suffering due to aging stadiums and decaying infrastructure. In a report from accounting firm KPMG last year, it labeled Italy’s stadia, which are mostly publicly-owned, as “obsolete,” “oversized” and worst of all “rarely filled” and are on average more than 60 years old. Changes are afoot however, with technology playing a key role.
In announcing its plans to develop a new stadium, Serie A team ACF Fiorentina revealed that virtual reality technology had been used to “verify the visibility from every seat, already at the planning stage.