James Harden and Trolli Candy provided fans with an interactive digital basketball experience and had help from Snapchat Spectacles.
Trolli and the Minneapolis-based creative ad agency Periscope debuted Beardsketball at the Houston Rockets home game against the Golden State Warriors on Jan. 20. Young fans shot at the digital hoop located at a Toyota Center concourse. The backboard featured interactive 4K video of Harden’s face and a net modeled after the All-Star’s massive black beard. The digital Harden mocked or encouraged participants with playful taunts or praise based on makes or misses.
Some of the Beardsketball players were given the chance to wear Spectacles, Snapchat’s hard-to-get video eyewear tech.