Hotstar, an Indian streaming service, held a cricket-themed event at the Metreon in San Francisco on Saturday as part of its efforts to boost the popularity of both cricket and its platform in the U.S. The event, called CricFest, featured two legendary Indian players, Anil Kumble and Virender Sehwag, plus Gaurav Kapur, host of the popular talk show Breakfast with Champions.
“Hotstar is a streaming service that provides live sports, Bollywood, and drama out of India for the South Asian diaspora at large,” said Ipsita Dasgupta, President of Hotstar International and Strategy at Star India “We have a ton of content in cricket.