The NBA All-Star Game and the corresponding weekend are always known for the spectacle rather than the competition. So, it is only fitting that ARHT Media, a company that specials in holographic technology, partnered up this NBA All-Star Weekend with Mitchell & Ness, a branding and sports apparel company.
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The two teamed up to showcase Mitchell & Ness’ retail in a brand new way. ARHT set up multiple 3D kiosks and holographic stage units throughout Toronto, such as inside the Air Canada Centre and a Champs Sports in the city.