London-based Fnatic has entered into a multi-annual partnership with Chinese multinational Hisense manufacturer of white goods and electronics.
The agreement would involve the parties through content, including product reviews.
This was not Hisense’s first activation in sports – it became Evil Geniuses’ exclusive TV service in 2017. Its partnership with Fnatic marks the second time since 1969 it has been affiliated with an esports organization.
Hisense international Vice President Alex Zhu said in a release: “We are thrilled to partner with Fnatic, one of the world’s top esports organizations, in a joint effort to bring a better quality of life to Fnatic and esports fans.