Today at “Muscle Beach” in Venice, Calif., Netflix and Lyft joined forces for a promotional campaign in support of the streaming media site’s (really excellent) dramatization of the origin story for the women’s wrestling league — GLOW (or the Gorgeous Ladies of Wrestling).
Your intrepid reporter was taking a walk on the beach and stumbled upon the marketing stunt (which was kind of genius).
For those of y’all who don’t know, Muscle Beach is sort of a mecca for weight lifters and body builders — including, back in the 80s, a young Ah-nold Schwarzenegger.