Ukrainian organisation HellRaisers (HR) announced a rebranding effort that replaces its demon-faced logo with two downward slanting lines, seemingly representing arched eyebrows.
News of the rebrand appeared on Twitter late last week along with a promotional video and the hashtag #UniteTheHellRaisers. The video shows Dota 2 gameplay intercut with HellRaiser players as they engage in various activities such as playing video games, riding a skateboard, and breakdancing.
In addition to Dota 2, HellRaisers fields teams in Counter-Strike: Global Offensive and Fortnite.
The organisation prefaced its rebrand on Twitter stating: “We started in 2014.