Esports organisation HellRaisers has announced a partnership with Auto International, Mazda’s official distributor and brand importer for Ukraine.As a result of the partnership with Mazda’s subsidiary, the car manufacturer will gain a presence on HellRaisers’ media activities such as videos and projects with ‘leaders of the car and esports industries’.
Moreover, the firm will also be integrated into the esports organisation’s associated tournaments.
Regarding the new partnership, Tatiana Kuzmenko, HellRaisers’ Chief Business Development Officer commented: “Esports is part of the new reality, which is proved by more than 1.