Luke Grob, a founding member and former VP of Operations & Product at HelloFresh, has been appointed CEO of Skrmiish — an app-driven gaming platform.
In 2017, Grob’s former company HelloFresh — now a public entity valued at more than $11bln (~£8.02bln) — was named Europe’s fastest-growing business by the Financial Times (for the period 2012-2015). During this period Grob served as Chief Operations Officer in the UK before becoming the company’s VP of Product, Growth & Innovation, highlighting Grob’s impressive business acumen. According to a release, Grob is a business strategy and operations expert that specialises in early-stage growth.