Mondelez International-owned chewing gum brand Stimorol is the latest sponsor to come onboard the BLAST Premier Fall Final for Counter-Strike: Global Offensive (CS:GO).
The online tournament, which takes place from December 8th – 13th, will feature Stimorol branding throughout the broadcast, along with additional content activations.
Leo Matlock, Commercial Director at BLAST, commented in a release: “Stimorol are a renowned [fast-moving consumer good] brand and we are delighted to partner with them again to engage BLAST fans, and bring their products closer to the world of esports. The Fall Final is one of the most highly anticipated events of our year where we expect millions of viewers to be tuning in, it’s great to have Stimorol on board ahead of December’s tournament.