London-based organisation Guild Esports has entrusted its commercial partnerships strategy to media agency MediaCom Sport & Entertainment.
MediaCom will support Guild Esports in its goal to build a “culture of excellence around both its brand and digital presence and to develop a lifestyle cross-over brand suited to the fast-growing esports market.”
Guild Esports debuted in June with football star David Beckham as co-owner and seeking a £25 million investment. The organisation has entered FIFA and Rocket League so far and will continue to “scale into various esports disciplines” over the course of the 2020/21 season, including Fortnite.