British organisation Guild Esports has announced a two-year sponsorship deal with sandwich franchise Subway.
The multi-million-pound agreement will cover 55 EMEA (Europe, the Middle East and Africa) markets. Additionally, Subway branding will be featured on Guild’s team jerseys, across the organisation’s branded content, and throughout its London headquarters opening later this year.
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The exact figure has not been disclosed, however, Guild will receive the amount in four equal cash instalments over the 24-month period.