Data platform GRID and Las Vegas-based gambling company GameCo recently officiated a partnership to bring esports betting products to casinos and sportsbooks.
Through this collaboration, GRID’s esports data and streaming solution will be integrated into GameCo’s Video Game Gambling Machines (VGM) offerings and partner casino destinations, both land-based and online.
For the North American gambling market, primarily deprived of the ability to wager on esports regularly, the partnership is able to provide an answer. Through the framework the two companies have created, casinos across the region will be able to offer esports markets for the first time on a consistent basis; adding an incredible solution for both physical and digital operators to monetise millennial and Generation X audiences.