Golfers enjoying their rounds can spend time on the course following PGA Tour action by streaming content through their golf carts.
Greg Norman’s Shark Experience cars are in pilot and will roll out to select golf courses across the U.S. in the spring, enabling golfers to bring all the content they would have in a hotel room right to the course. By partnering with Shark Experience, the PGA Tour can distribute its live programming and on-demand coverage from more than 30 events via PGA TOUR LIVE and through weekend telecasts from CBS and NBC Sports.
“The PGA TOUR is continually looking for avenues to grow the game and share our content,” Rick Anderson, Chief Media Officer at the PGA Tour, said in a statement.