GoRout, the wearable technology company that won a Super Bowl startup competition, believes that the real prize would be selling its products to the pros.
GoRout, which makes small, wearable screens that allow coaches to wirelessly send plays and information to players on the practice field, is already working with about 50 prep and college teams, and wants the NFL to be next.
CEO Mike Rolih said GoRout has since pitched its products to at least six NFL teams, and is using the grant to add an engineer to its 10 person staff. During his pitch at 1st and Future, he said the company met with the teams at the Senior Bowl and that two committed to buy products on the spot.