GoPro has recently developed its own licensing portal that enables others to purchase footage from GoPro’s registered ‘creators’.
In what seems to be an outstanding move forward for the company, it follows in the footsteps of companies like Flikr and 500px. The way the system will work is that users apply for registration through the portal and if they are approved, are allowed to either generate footage to be uploaded, or purchase footage for their own use.
In recent times GoPro has been having difficulties innovating new camera products to gain a competitive advantage, however, this new area of business will create an entirely different complexion for the company.