Imagine being on the computer and seeing an ad pop up in the corner that is a video of an NHL play that happened only minutes ago, and it happens to be of your favorite team.
This is the goal of Rogers Communications Inc., who has teamed up with Google Inc. to launch an experimental advertising campaign to develop real-time NHL advertisements.
Never miss hockey technology news with the SportTechie newsletter!
The ads will be used to promote Rogers NHL GameCenter Live, which is a subscription service where fans can watch live hockey games on their phones, computers or tablets.