Google Assistant will integrate into coverage of the American League and National League Championship Series as part of a new initiative between Google and Major League Baseball. The league announced the partnership in a news release on Wednesday.
During live game play in the ALCS and NLCS, announcers will be able to ask the smart speaker questions, according to Ad Age reports. Google Assistant branding will be featured across MLB’s League Championship Series broadcast partners including FOX, FS1 and TBS, and MLB-owned platforms such as MLB Network, MLB.com, and the MLB At Bat app.
“The Google Assistant is an incredible tool enabling fans to expand upon their interactions with our game, while driving natural League Championship Series conversations,” said Noah Garden, EVP of Commerce at MLB, in a news release.