There’s a dizzying bliss associated with soccer. Thousands of kids fall in love with it every day. Maybe it’s the simplicity of kicking a ball into a net, or maybe it’s the ability to simultaneously douse one nation in euphoria and another in sorrow, but on so many occasions that youthful passion turns into steely-eyed resolve to play on the world’s biggest stages – Wembley, Camp Nou, Maracanã.
Yet, more often than not that childhood dream remains just a dream, due not to a sparseness in talent but to a sparseness in connections. Perhaps that’s all about to change with GoldCleats, an online communications and recruitment platform for soccer players.