Swedish organisation GODSENT has entered a long-term partnership with price comparison service PriceRunner.
The deal will see PriceRunner promote its services to gamers and “integrate their search functions into GODSENT’s promotion apparatus.”
This deal marks the price comparison service’s first foray into the esports industry, joining Philips, GRID, GLHF, Björn Borg, and MIONIX on the Swedish organisation’s roster of partners.
Henrik Denebrandt, Co-CEO of GODSENT, commented on the partnership in a release: “We are happy that PriceRunner wants to invest into gaming and esports together with us, our players, teams and streamers.