London-based esports and gaming tournament organiser Gfinity has announced a three-year partnership with fan engagement platform IQONIQ.
As a part of the deal, Gfinity will leverage its resources, such as industry knowledge and expertise, business relationships, tournament technology, and the Gfinity Digital Media community, to support the building of an online gaming hub on IQONIQ’s platform.
In exchange, Gfinity will receive a monthly provision for its services, which include online content production, influencer management, marketing and promotion, online gaming and tournament play and commercial and creative support.
John Clarke, Gfinity Chief Executive spoke on the partnership in a release: “The IQONIQ team has built a unique concept that provides fans with a highly personal experience, and we are excited to commence what we hope will be a long-term relationship with IQONIQ, aiding its expansion into esports and gaming.