Back to the Sports Tech Newsfeed

Gfinity secures five-year deal with Abu Dhabi Motorsport Management

London-based tournament organiser Gfinity and Abu Dhabi Motorsport Management have entered a five-year deal to create a simulation racing championship.

The Esports Racing Championship (ERC) will be jointly owned by the two parties and is said to feature a “unique format” that hasn’t been used in sim racing to date.

Photo credit: Gfinity

The new racing series will feature two seasons taking place in each calendar year, with the inaugural season beginning this year at a date that has yet to be revealed.

Al Tareq Al Ameri, CEO of Abu Dhabi Motorsport Management, commented on the partnership in a release: “ADMM has a strategic focus to develop and invest in premium racing ventures and virtual racing is an important pillar in this vision.