German newspaper Bild is offering a high-tech augmented reality addition to its low-tech print product. A free app scans Bundesliga soccer photos from the page and then plays video clips on a smartphone.
Bild is the largest circulation daily newspaper in Europe and has indicated that the AR feature will later expand beyond soccer highlights to other topics.
“[Readers] are getting direct, exclusive access to this highly attractive video content by buying the newspaper,” Bild’s editor-in-chief for sports, Matthias Bruegelmann, said in an emailed statement to Bloomberg. “We’re making the printed newspaper more attractive and are showing the potential of the newspaper of the future.