Genius Sports Group, which supplies professional leagues, teams and sports entities with data, will soon be acquired by British private equity firm Apax Partners. The deal will give the sports data firm a cash infusion that will help it to pursue expansion abroad.
Genius Sports is looking both to fuel growth and possibly acquire other businesses to better position it in the ultra-competitive sports data market. Currently, Genius collects and distributes data to more than 300 sports organizations around the world.
Genius’ management will be retained and will hold a minority position in the company.